Fragrances mean a lot of things to different people. Some scents evoke emotions associated with our past; others carry sentimental value, whether passed down by a loved one or an unpleasant reminder of a former lover. For Lady Gaga, the face of Valentino’s new Voce Viva, fragrance serves as an extension of the strength, power,

Courtesy of Press OfficeImaxtree Once upon a time (aka earlier this year), beauty editors huddled backstage at Fashion Week, recorder in hand, and asked the world’s most famous makeup artists like Pat McGrath questions like, “What was your inspiration for this beauty look?” Times are different. We’re no longer entering the New York Public Library’s

Even if you’re the most dedicated and careful skincare user, you might still find yourself with dulling skin and dark spots. (You have factors like incidental sun exposure, pollution, and your skin’s natural aging cycle to thank for that.) But you can make simple changes to your routine to address these concerns. Dermatologist Mona Gohara,

When the world stopped back in March, Jenna Dewan had just welcomed her second child, a baby boy, with fiancé Steve Kazee. The actress and World of Dance host found herself in the same boat as new moms around the world, navigating quarantine with a newborn. During this time, Dewan found comfort in wellness, becoming

Imagine a podcast that gets around 3 million downloads a month, but no one is meant to listen to it. During Drew Ackerman’s Sleep With Me, the host tells mind-numbing bedtime stories solely to put you to sleep. Not a bad business model, considering that up to 70 million Americans report some kind of sleep

If, like me, you’ve been obsessively watching CNN while working from home during the pandemic, you might be familiar with Dr. Seema Yasmin among mainstays like Dr. Anthony Fauci and Dr. Sanjay Gupta. Like Fauci, Yasmin is a physician and an epidemiologist, and like Gupta, she is a medical journalist. She is also a clinical

I am twist fanatic. My protective style of choice you ask? Twists! I even taught myself how to do my own twist during COVID-19 (Thank you, YouTube!) because the protective hairstyle makes me feel cool and chic, even when I’m cooped up inside. Another fan of the ‘do is Adachi Sanders, founder of Ankh Hair

Like you, Maitreyi Ramakrishnan toyed with the idea of getting bangs in quarantine. (She went for it and, no surprise, pulls them off.) Like you, she’s also invested too much time in Animal Crossing (over 300 hours, to be exact). But unlike you, Ramakrishnan starred in a hit Netflix show, Never Have I Ever, and

According to NYC-based plastic surgeon Dr. Melissa Doft, the number of submental liposuctions (a.k.a. getting the fat removed from around you chin) has tripled since COVID-19 restrictions have allowed her to open her office. “Initially, it was more of an add on procedure [in addition to a primary treatment], but now many women are presenting

Thirty seconds, roughly time for one question, is how long I have to divine something from Selena Gomez, singer, actress, humanitarian, and one of the most-followed-human on Instagram. Gomez is sitting at her home, surrounded by products from Rare Beauty, a 16-piece makeup collection that launches at Sephora today, Thursday, September 3rd, on a Zoom

How does one launch a makeup line in 2020—a year mired in mistakes, change, chaos, rule-breaking, and shape-shifting? If you’re Swedish fragrance brand Byredo—you embrace it all. Founder & Creative Director Ben Gorham and innovative makeup artist Isamaya Ffrench imbued that spirit into the brand’s first foray into cosmetics. It’s a six-product launch that tosses

©Sony Pictures/Courtesy Everett CollectionEverett For some girls, a bumble bee is their go-to costume every Halloween. For others, it’s a witch. But my lazy girl, last-minute costume is much more original: Carrie from Stephen King’s classic high school drama, well, Carrie. She’s a ‘70s high school outcast turned prom queen turned avenger with deathly telekinetic

Getty Images When you think of Black beauty icons, Zendaya probably comes to mind. The 24-year-old Euphoria star is best known for her signature full brows and flirty top knots, but has slayed everything from a two-tone mullet (with a notable tail) to a moody ombre lip. In fact, she’s so iconic that a Barbie

Ever wish you could just copy/paste the virtual carts of the experts who really know what they’re doing when it comes to shopping for beauty products? Well, we leaned into that nosiness and started a series dedicated to the shopping lists of some of the country’s top beauty experts. This week, we’re doing a deep

Hailey Bieber is breaking up a fight. “I don’t know if you can hear, but my dog and my cat are playing next to me, and they’re growling at each other,” she tells ELLE.com over the phone. “No!” she scolds, before giving up. “I’ll just go in the other room.” She is, of course, referring

Rosalía is officially entering the beauty game. After conquering the music world earlier this year at the Grammy’s, the singer and ELLE summer cover star is MAC’s newest VIVA GLAM Ambassador. “The Barcelona-born singer, songwriter and record producer embodies passion, courage and originality that inspires us and her fans across the world,” MAC announced in

It’s been less than a year since Tracee Ellis Ross officially launched her Pattern Beauty line. And in that short period of time, the woman who you first fell for on Girlfriends and now adore as network TV’s best mom on Black-ish has settled into what is perhaps the defining role of her lifetime: Black

There are hair rites of passage in Black women’s lives: the first salon appointment, the first treatment, the first blow out, the big chop, the natural transition, the weave, and the braid up. And then, of course, there’s the first moment of isolation and feeling of other from those who don’t understand the history, the

Back in January, or a full lifetime ago in the year 2020, the Black girl coalition at ELLE.com—Nerisha Penrose, Angel Lenise, and I—came together to create an editorial package centering the joy and beauty of our communities. The brief was simple: How can we use our platform to spotlight the beauty of Blackness in all

The Tyler Twins Since its inception, the hair care industry in America has been rooted in the idea that Black hair, in its natural state, is unacceptable. Our great-grandfather Garret A. Morgan, an inventor known as “the Black Edison,” was one of the first people to discover chemical relaxers. His company, G.A. Morgan’s Hair Refiner,

IMAXTREE.COM Don’t you feel more in control of your life when your nails look amazing? I know I do. Nail lacquer is a great way to create a polished appearance. But if you fail to invest in the proper products to keep them healthy, you’ll ultimately stunt their growth, make them brittle, and cause them

Kate Hudson is my happy place. Whenever I’m in a mood—which, let’s face it, is often in quarantine—I switch on a Hudson classic like Bride Wars, Almost Famous, or How to Lose a Guy in 10 Days. It’s only natural that the actress’s charm and Hollywood smarts would make her a boss businesswoman. Along with

Laguna Candles, Harlem Candle Co., Gilded Candles We’re burning more candles than ever in self-isolation, so there’s no better way to support Black businesses than with a cozy, great-smelling candle. There are so many amazing Black-owned brands to support in beauty and fashion, so consider this another strong suggestion for your shopping cart. From relaxing

If you’re reading this, it’s time to moisturize and Huda Kattan will show you how it’s done. The beauty mogul takes ELLE.com inside her morning routine, which begins with a stretch sequence before reaching for her skincare essentials. “I feel like when I first started my business, and for the longest time, I spent all

Amy Sussman/SHJ2019Getty Images After weeks of teasing a top-secret project, Jennifer Lopez’s big announcement is finally here! The multi-talented star is officially launching her own beauty brand, J.Lo Beauty. In true bronze goddess form, Lopez shared a sneak peek of the line with a post captioned “Sunset glow.” In the photo, the singer wears a

Claudio LaveniaGetty Images I’ve been on quite the hair journey during quarantine. First, I was all about the air dry. A few weeks ago, I visited Jenny Perry Salon, where she (safely) double processed my hair and now I’m a blonde. But my newest obsession is a magical technique all over TikTok that will give

Hair is likely the most overworked, yet under-appreciated part of our body. You put your hair through a lot to achieve your desired look: constant heat, protective styles, various products. But how much TLC are you giving your hair in return? Enter: leave-in conditioners. After cleansing and conditioning your hair, leave-in is the next product

Just when we thought Nordstrom’s Anniversary Sale couldn’t get any better this year (have you seen these beauty exclusives…??), the retailer we’ve been obsessed with the days of flip phones went and outdid themselves. Reader, now would be a good time to get your debit card within reach. Maybe even start doing some arm stretches