Welcome to Last Drop, where you can discover the newest and buzziest beauty launches hitting shelves near you.
Retinol is coming for your lip products. The latest launch from beloved K-beauty brand PRMR, or Primera, features a low concentration of retinol that plumps your lips without irritating them—even those with sensitive skin can slowly introduce the product to their routines until their lips can tolerate daily use. The volumizing effect also comes in part due to the formula’s collagen, an ingredient famous for reducing the appearance of fine lines and wrinkles.
During her IVF journey, Kourtney Kardashian noticed cellulite crop up in new places on her body. Her search for a cure inspired the latest launch from Lemme, the multi-hyphenate’s vitamin and supplement brand. Lemme Smooth contains French cantaloupe melon extract and chromium picolinate, which have been clinically proven to fight cellulite. The capsules also plump the skin, thanks to hyaluronic, bromelain, and more, for smoother skin everywhere.
We’ve all admired Brooke Shields’ eyebrows and luscious, flowing locks for decades, and she’s launched a hair care brand to help women over 40 maintain or even reach the manes of their dreams. As we age, hair doesn’t exactly grow the way it used to, which is why many experience thinning. Commence’s Root Serum soothes the scalp, strengthens hair, and encourages growth for increased thickness with help from ingredients like quinoa peptides, acai stem cells, and lactobacillus ferment.
Clothing brand Grey Bandit and RPZL, a New York City-based hair extension destination, have collaborated to bring us the summer accessory. These beachy extensions are comprised of actual seashells and come in 14’’, 16’’, and 18’’ variations to suit any hair texture and length. “I can’t wait to wear them to the beach and summer soirees during the coming sunnier months,” shares Carol Lee, ELLE.com associate beauty e-commerce writer.