TIME 100 Gala 2019 - Dinner

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Taylor Swift’s music video for “ME!” finally arrived at midnight on Friday morning, and there are plenty of Easter eggs in the pastel world she’s created. But while you were combing over the video to find hidden references to The Dixie Chicks, her new cat, Benjamin Button, and a nod to our old friend the Reputation snake, you might have also stumbled upon her website and the new merch that went up for today only.

Swift has been very into the countdown clock with this new album release, and she seems to have slapped one on this merch page as well. Right now, there are only about 21 hours left for Swifties to purchase the very pastel sweatshirts, totes, hats, short and long-sleeved t-shirts, and a printed lithograph featuring Taylor.

There are also pop sockets for $20, for the fan who wants to think about “ME!” every time he or she lifts the phone.

In her glittery Instagram story, Swift teased to the merch and linked to the store where her curious fans could go to buy all the Easter-colored clothes their hearts desire.

In true Taylor style, there’s already a blank spot for her seventh album, priced at $11. “7th studio album coming soon,” the blank box reads. The U.S. purchase of every item also includes a digital copy of the new album.

Also on Swift’s story are the bloopers from the beginning scene of the music video, where Swift speaks French with Panic! At the Disco’s Brendan Urie. In it, she’s wearing fox slippers, which, to be honest, is worth the watch alone.

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