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Fellow Black Friday and Cyber Monday shoppers get excited, for the big retail therapy weekend is slowly but surely on the horizon. And while, sure, we beauty fanatics can always find a reason to invest in a new hot tool, sunscreen, or just the latest and greatest viral product, nothing makes making a haul sweeter than knowing a big ol’ discount stood right behind it. Thus, making a plan for one of the biggest shopping days of the year, all the more important hence, why you and I are here.

While the money-saving weekend extravaganza is a month and so out, not many of our favorite brands have released what they plan to do sale-wise for the holiday weekend. Don’t fret, though! Based on what they did last year, we here at ELLE have a clue on what you can expect to see this year, or at least know what brands participate in the extensive online commerce event. So ahead, find our favorite products marked down for Black Friday and Cyber Monday last year that you should watch for this go-around. Feel free to add them to your cart now to get ready for the big day, and bookmark this page as we’ll be updating it with more information as we find out more.

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Daily Cleanse & Condition Duo

In 2020 at Olaplex’s first-ever Black Friday sale, if you bought any two full-size products, you got an Olaplex No.6 Bond Smoother for free. (How amazing is this gift set, though?!) 


Stay All Day Eye Liner

In 2020, Stila offered up 70% off your purchase so you could snag best-selling makeup favs like this liquid eyeliner. 



In 2020, GHD took 20% off tools, hairbrushes, and styling products and 30% off the Platinum Black and White Stylers. On 11/30, they took 30% off the GHD Glide and 20% off other tools, hairbrushes, and styling products like this cordless flat iron. 


Jet Lag Mask

Summer Fridays

In 2020, Summer Fridays offered 20% off, and on Cyber Monday, you received the same discount but with free shipping. Be sure to snag their best-selling Jet Lag face mask, which can be used with a wet or dry face. 


Retro Matte Lipstick

In 2020, all MAC customers got 25% off their entire purchase as well as additional daily deals. (I’m crossing my fingers one of the deals is on this lipstick this year.)


Indigo Overnight Repair

In 2020,  Tatcha offered 20% off your entire purchase for Black Friday. On Cyber Monday, you got a 20% discount on your purchase plus received a three-piece mystery gift when you spent $250 or more. Be sure to keep an eye on this super nourishing overnight cream when shopping this year. 


KP Bump Eraser Body Scrub 10% AHA

In 2020, you got a free travel-size version of whatever bestseller (like this KP scrub) you purchased as well as getting 30% off your entire purchase at First Aid Beauty.


LUX Diamond Eye Gloss Trio – Sunset

In 2020, on Black Friday, you got to choose between a $15 eGift Card or a free item when you bought something on On Cyber Monday, you got 50% off sitewide. (How exciting!) 


Peace Out Acne Dots

In 2020, Peace Out offered 25% off sitewide, which is a total steal if you’re obsessed like me with their acne healing dots. 


Gold Lust Dry Shampoo

In 2020, Oribe offered 20% off liter sizes of shampoo and conditioner with a special code. I’m crossing my fingers that deal applies to their amazing dry shampoo this year.

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